Business is all about promotion. To make a profit, you need customers and to get customer’s you need people to know who you are and what you do. When I was in high school this was all about advertising and marketing, but 20 years later, this is a different race. Now to promote your business and your skill you need to know the ins and outs of social media. As a writer for a company based on optimizing traffic and exposure, I am always looking for news was to support FireSpinSEO, our clients, and my writing. So this blog entry will focus on the how to use social media to promote work.
Facebook is a great place to reconnect with old friends, far away family, and business that you support. When using Facebook to promote your business you want to mention the company’s Facebook page, link to a blog or company website, and people you connect with. Use this opportunity to highlight your work so that potential clients take notice. The tools on Facebook allow you to standout in order to create excitement and buzz. I always talk about my work on my page and let my followers know what I am up. Every new blog gets a feature post on my page and my daily posts talk about working for FireSpinSEO and how much I love my work.
While Facebook lets you share every bit of your life in great detail Twitter features shorter highlights called tweets. To get started you may want to schedule posts to Twitter 2-3 times a day to capture the different traffic. For example you want to post in the morning for the early readers who check their feed at breakfast, and later in the day for the after school and work readers. Twitter’s feed is quicker than Facebook and the word limit is shorter, so use this space for keywords and the URL to your promotion, blog or website.
This is a new social media where people pin their interests to a virtual bulletin board like setting and join others in sharing those interest. You can pin your company’s promotions or blogs to your Pinterest account and draw more readers and viewers to your website. As part of using Pinterest you want to establish yourself as an authority. Keep your viewers coming back to you so that they can learn what more will promote your company? For example FireSpinSEO can launch your business’s website from a homespun idea to profit generating success.
Some other social media sites to consider are Linked-In, Tumblr, and Google+. Consider doing other options that will help your blog grow and expand. Some of these include:
• Enable email this post
• Turn on your sites feedback / comment section
• Publish regular updates
• Actively respond to your commenters
• Put your URL in your email signature
You want to keep readers coming to your site to increase traffic and potential customers. To do so focus on you’re reaching out and use bookmarking sites so that people will return and create more traffic for you. Some of these are Stumbled Upon, Digg, and Reddit.com.
As I work through understanding each of these options, I keep finding more of these options. Therefore I continue to educate myself on how to work better and more creatively for FireSpinSEO.