SE Marketing through PPC
Search Engine Marketing with PPC (Pay Per Click) is the process of using a paid search company service to drive qualified traffic to your site also referred to as buying targeted traffic. PPC allows for chosen keywords to appear at the top or to the right on the first page. A small charge, depending on the popularity of the keyword, is levied only once the ad has been clicked.
FirespinSEO prides itself on implementing PPC strategies for clients that maximise the client’s Return on Investment. Not only does FirespinSEO strive to spend every Dollar or Pound with maximum impact but also ensures that client is provided with extensive transparent reports.
A successful PPC campaign requires expert knowledge. FirespinSEO will plan which keywords and phrases to target. Search Engine Marketing could involve thousands of keywords. Then the best PPC search engine for the chosen keywords needs to be decided on and the value of the bids per keyword selected. Ad copy needs to be written carefully to ensure high click through rates. And finally the creation of the Landing Page for the campaign needs to attract customers and measure results to increase ROI.
PPC auction listing is an ever changing landscape. The bid amount on keywords needs to be monitored constantly and adjusted where needed to achieve efficient and cost effective levels.
All of these processes need to be measured and analysed and reported back on. Valuable lessons may be learnt and improvements made with the help of analysing extensive reports. For clients it is important to be able to view the reports to be able to track where their money is being spent and what their click costs are. FirespinSEO will ensure full transparency is maintained.