We all know the problems that concern SEO with ever its changing rules, especially with the Google algorithmic updates – Pandas and Penguins. Well weather your an SEO in London or New York City USA it’s time we stop worrying about the ways of past and focus on ways over overcoming these P&Ps. Here are 10 tips for SEO techniques that think beyond Pandas and Penguins.
Content is something that will always remain a permanent feature of SEO. As long as you provide relevant and high quality content to a potential site visitor, you are going to provide traffic, either book-marking your site or using any social media to follow and share your site. So, good content means a higher audience, which in turn ranks you higher in the search engines
Natural Anchor Text
There was a time when using domain names to link to your site were looked down upon and discouraged to do so. Anchor texts like CLICK HERE or READ MORE were considered a no no, too. Using exact anchor text match linking sites was encouraged, however, spammers abused this. Make sure you point the anchor text that is 100% relevant to the content it is linked to.
Example: if your anchor text is: Publishing Manifesto Marketing and you link to your page that provides this service, it would be considered unnatural. Make sure that if you’re linking to the page of your site that provides this service the anchor text that is linked reads: Publishing Manifesto Marketing/Publishing Manifesto Marketing Company, whichever is relevant.
Enhance The Users’ Experience
Forget about the search engines penalizing you for a moment. You may manage to create great web traffic, but you still need to curb those jumpy bounce rates that happen on your site. This is a bad thing for you, not for the Search engines – a search engine’s job is limited to getting you online visibility, but the real deal is when you are able to take advantage of this exposure by giving your user a reason to stay on your web page to absorb the wealth of information you have to offer. Make the user stay, not runaway!
Creating Domain Authority
Improve domain authority, which in layman terms is Building your Brand. It’s like trying to be an online celebrity. Your brand must have something exceptional that can be shown off through content that you post, or you must post incredibly engaging stuff and gain a great online reputation – just like that of a famous author. If you become popular in your blog site or make videos of content relevant to your topic, you create a brand in yourself. People would want to know more about you and your website. This is a great way to gain positive exposure for your brand in the most natural way known to Marketing Gods of any industry. This requires a lot of time and patient efforts, as it can’t overnight. Stay positive, and as long as you have something that your user wants on the web, the battle is half won.
Keep A List Of Who’s Linking You
A lot of negative SEO scare is going around at the moment, but you don’t have to fret unless you are someone who has no good links pointing out to you. If you have no authority on the web for your niche and no good amount of authoritative links, why would anyone be threatened by you to spend loads of black hat time to drive bad links to you?
Negative SEO doers need to spend a lot of time and a some money to get bad links directed to you – unless your business is worth it, they wouldn’t bother doing it. If they do find you worthy enough to sabotage your site with negative SEO, Google keeps tab of the pattern of the links produced. A good percentage of legitimate links to your site can negate the effect of the negative SEO done on your site. If you’re lucky enough, you could detect this and try and ask the linkers to have the links removed. This is done not to have the links removed but to show Google that you have made an effort to do so.
Take Advantage of Social Media
Actively updating your Facebook page or Twitter account not always brings traffic to your website – there isn’t a certain way to track this sort of traffic. Social media traffic can work in mysterious ways, hence you must continue to do all you can on your social media accounts. Learn about the latest platforms like Pinterest. Spend time on tagging, updating and tweeting details about your business. Make it light-hearted, funny, rather than a robotic list of boring messages – humanise it!
- Keep Positive Smiley Face
Always keeping other ways of business marketing and promotion options that bring audiences as a back up plan is a must! You should learn to optimize the resources you already have, rather than sweating over the ones that you’ve lost. Utilize existing databases to achieve newer conversion targets in the form of referrals. If you as a brand are unique in the service/product you offer, your customers become your personal marketing tool. This is what being GENUINE means. Provide what is expected of you and set yourself apart from your competitors. Win a place in the hearts of your existing customers, and no Panda or Penguin can threaten your business any more.
If you don’t do your own SEO and have hired pros to do it, it does help to know the basics of SEO. It’s just like any other marketing proposition that needs your involvement, as it’s your site/company. Specialist SEOs will do the job as they are being paid for it, but they don’t share your passion or care about your websites from a long-term point of view. Let them know that you’re not completely ignorant about SEO and can certainly not be taken for granted.
If you’re close to knowing SEO terms and trends, your hired SEOs will be careful with you and only suggest strategies that really work. Read up and study good articles on SEO and online marketing – this will help in the long run if you were to take the promotion of your sites into your own hands.
Take Your Time
There are loads of people out there who ask us the Page #1 rankings on Google. We reply that no one in the world can promise you that, not even if they worked for Google. This would have been a remote possibility even without the recent changes of Google’s algorithmic updates. Recently, things have gone way out of anyone’s reach to obtain that guaranteed Page #1 rankings for their customers.
The mind set of most webmasters who aren’t aware of the world of SEO and who use SEO companies is that “I have built an amazing site, now it’s your job to tell me what link-building can be done to bring my site on Page #1 of Google. Guarantee me that and I can pay you whatever you ask!” Please don’t think it’s this easy, and don’t treat your business like it was a lottery ticket.
Stop Going behind Pandas and Penguins
It’s hard to say what changes come with these Penguins and Pandas; there is no legit or comprehensive explanation about these updates from their owners themselves. A lot of tips to overcome these changes are usually from speculations, assumptions and predictions done by the savvy SEO authors on the web who’ve enormous expertise on the topic – lots of “maybes”. For people who follow Google’s Matt Cutts knows that he never delves into revealing the inside info, and why would he? Not all users are genuine link-builders; there are many black hats listening as well.
Overall, it’s not worth spending all your time following trends that may or may not work. Stick to those you know work, but most importantly, create QUALITY content and link-building and all will be okay.